Based in Taiwan. I lead the social analytics data platform at a media group — owning everything from the Cloud Run Jobs that pull from the Meta Graph API to the dbt marts that surface in Looker Studio.
Across previous roles I've shipped on GCP, AWS, and Azure, orchestrating with Airflow and lightweight schedulers, and processed enough data with PySpark, dbt, and BigQuery to know that the right tool is the one that matches the actual requirement — including the team's ability to operate it. Spent 2.5 of those years as a Data Team Lead before switching back to a hands-on Principal IC role.
I spend equal time on data modeling and on the boring infrastructure that keeps tokens fresh, jobs idempotent, and bills small.
The work I'm most invested in now — LLM-augmented pipelines and semantic search over the editorial archive — is really a return to the text mining and sentiment analysis I started out in.